AI Insights · Timothy · July 2025
Top Personal Finance Apps in El Salvador Q2 2025: Performance Review
Explore the performance trends of the top personal finance apps in El Salvador during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the personal finance app landscape in El Salvador saw notable activity across the top five budgeting and planning applications. Data from Sensor Tower highlights key trends in downloads, revenue, and active users on a unified platform.
YNAB from You Need A Budget LLC experienced fluctuations in revenue, peaking at approximately $153 in the week of May 26. The app's downloads varied throughout the quarter, reaching a high of about 14 in mid-May. Meanwhile, active users showed a modest decline, moving from 30 at the beginning of April to 22 by the end of June.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. had a peak revenue of $133 in late April, while weekly downloads were steady, hovering around 60 to 80. Active users remained relatively stable, with slight variations, maintaining figures between 460 and 520.
Splitwise from Splitwise, Inc. showed a significant revenue peak of $152 in late April. Downloads were strong, reaching 124 in the same period, and active users fluctuated, peaking at 416.
Monefy: Money Tracker by Reflective Technologies ApS saw an impressive revenue increase to $210 in mid-May. The app maintained a consistent download rate, mostly between 70 and 90, and active users saw a gradual rise, ending the quarter at 434.
Expense Tracker - MonAi demonstrated a strong finish in June with revenue reaching $175. Downloads spiked significantly in mid-June, surpassing 170.
For further insights and detailed data, visit Sensor Tower's platform.